What I offer

Blog posts, articles, landing pages, websites, social media, e-commerce: what are you looking for?

I’ve been writing for over twenty years, working as a copywriter for more than 15 and as a Content Specialist for over 5. I have a degree in Technological Arts and one particular passion: no, I’m not afraid of AI. Not even of using it.

I keep up with SEO, writing, and digital content on a regular basis. This field doesn’t really give you a choice, does it?

My portfolio includes just some of the work I’ve done over the years. If you don’t see your industry there, even better: we already have an excuse to talk about your project. I love learning.

After years spent writing about Digital Marketing and helping startups find their place in the market, I now also work in Brand Management.

I create Brand Identities, Tone of Voice guidelines, brand storytelling, and communication frameworks, as well as carrying out market research and coordinating creative teams.

Strategy, identity, and communication, without three-hour meetings to decide what color a button should be. This call could have been an email.

After years of copywriting, I also started working as a ghostwriter: essays, biographies, commissioned fiction, and books developed from a client’s idea.

So far, I have around ten published books, as well as scripts for YouTube and TikTok and a number of guides.

When I was little, people used to say I’d grow up to be “a crazy writer with cats by side.” Annoying when your parents turn out to be right.

Two funny lines aren’t enough to call it Social Media Copywriting. Every platform has its own language and, more often than not, you’ve got 10 or 20 words in a caption before you lose your reader’s attention.

You need to choose the right words, the right hooks, and the right ways to sell, even when it’s just that email your newsletter subscribers are supposed to be interested in reading. Supposed to, that’s the key part.

Look at what the best social media managers and email marketers are doing and ask yourself: could you do the same? I can, once I’ve studied your project.